Branding Session: Heather

Heather is absolutely one of my favorite Brand Retainer clients. The driving force behind Holloway Media Services, she exudes a certain type of compassion and confidence, that when combined, is a breath of fresh air. We’ve been shooting together for about a year, developing and updating her brand imagery throughout. She’s a leader, a motivational speaker, and all-in-all, a force of nature. She’s a storm, the kind you want to dance in.

She brought me an image of Jason Bateman on the cover of Esquire Magazine. “This is the vibe we’re going for”.
We shot at Loupe Studios in Philadelphia, hosted by Will of Parallel Production Supplies. The space was just what we were looking for and has housed shoots for Urban Outfitters and the such.
Dancing between conversation and direction, we followed the vibe and the light, which was abundant.

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Establishing & Maintaining a Brand Image